Case study · SmartAds delivery pipeline · Gigalogy, 2024–25
The honest version: These came from a system with specific, findable bottlenecks — redundant calls in a loop and an unbatched job. The size of the win says as much about where the code started as about the fix. What travels is the method: measure first, find the actual hot path, and change the shape of the work rather than tuning around it.
